Publicity for one of the most anticipated film releases of 2008 was jump-started as a 3D lenticular poster for the Warner Bros. movie "Speed Racer" appeared in theaters.
Warner Bros. entrusted lenticular printing specialists Big3D.com to produce the innovative 3D poster. The 3D poster features a close-up view of the much-loved character's iconic helmet with Speed Racer's car poised in the background. As a result of the special lenticular printing process, the helmet appears to be popping out toward the viewer of the poster, with the other design elements also occupying 3D space. The poster is intended as a teaser and announces the film's 2008 release date.
The show-stopping power of the lenticular 3D Speed Racer poster became immediately apparent when only minutes after
the poster appeared in theaters the internet was buzzing with the news. Film blogs raced to be the first to show
photos of the poster. Bloggers engaged in a game of one-upmanship as they did their best to describe the amazing 3D
depth achieved by Big3D.
World-renowned tattoo artist Mario Barth partnered with Big3D to produce
a possible record-setting mural. The stunning 3D lenticular mural was installed
in the Mandalay Bay Casino in association with the House of Blues
nightclub and restaurant in preparation for the grand opening of the Mr.
Barth's latest tattoo emporium.
The lenticular mural by Big3D was unveiled on October 18, 2007 with
representatives of Guinness Book of World Records on hand to document
its authenticity as the largest lenticular mural ever created.
Learn more about this incredible project!
The packaging and container industry is abuzz with the all-new style of lenticular packaging! Available NOW as a 12, 16, 20,
and 32 ounce cup (custom sizes and shapes too), marketers around the globe are lining up to use the ONLY 100% recyclable
Lenticular cup in their promotional programs.
Unmatched 3D depth! Crisp, sharp effects! Plus, it is
environmentally friendly, making old fashioned injection molded
lenticular cups (IML) obsolete. Who can afford to use a NON-RECYCLABLE container these days? Click
here for more information.
The 2007 National ADDY® Awards winners were announced this week, and
Big3D was awarded a National Silver ADDY® Award in the hotly contested
Poster category.
Promoting the M. Knight Shyamalan film Lady in the Water
(released by Warner Bros Pictures), the 27" X 40" lenticular poster
wowed judges with its unique and subtle imagery of a woman's face eerily
emerging through murky blue waters. No text was employed in the design,
a testament to the power of lenticular graphics to convey not only the
film's name but its suspenseful content as well.
"We are delighted to be recognized nationally by the American
Advertising Federation," said Tom Saville, Big3D's founder and
president. Read more...
(Fresno, California) It was a race against time: JC Decaux the European outdoor advertising powerhouse called Big3D with a
challenge: produce 45 lenticular bus shelter graphics promoting Coca Cola's last beverage product: Burn.
The catch: They needed to ship the very next day. To Sweden.
Big3D president Tom Saville welcomed the challenge: "We were pleased to be a hero for our client, and love being asked to do
the impossible. We knew we were up for the challenge, and my hat goes off to the talented crew at Big3D--they make the
impossible possible, everyday." Read more...
