Race Against Time:
30 Hours from Phone Call to Finish. Coke wins!
JC Decaux project redefines "rush job"
(Fresno, California) It was a race against time: JC Decaux the European outdoor advertising powerhouse called Big3D with a
challenge: produce 45 lenticular bus shelter graphics promoting Coca Cola's last beverage product: Burn.
The catch: They needed to ship the very next day. To Sweden.
Big3D president Tom Saville welcomed the challenge: "We were pleased to be a hero for our client, and love being asked to do
the impossible. We knew we were up for the challenge, and my hat goes off to the talented crew at Big3D--they make the
impossible possible, everyday."
The next 30 hours were a whirlwind of activity at Big3D. Art was downloaded from the client's FTP server immediately after
getting the call. The Big3D prepress department evaluated the art and found the project would be a 3-flip -- three images
that would transition sequentially as people walked or drove by.
Finding that the Photoshop file was created within specifications, only minor adjustments were necessary by our prepress
department. After fine tuning, the files were processed and interlaced in preparation for imaging to our laser-driven
LightJet photo printer.
The LightJet output was customized for a unique application: the Bus Shelter graphics needed to work equally well in both
daylight and when back-lit at night.
Special ink saturation curves were employed to maximize their effectiveness in both viewing environments.
As each print finished imaging, the prints were moved to the finishing department for mounting to the lenticular lens. As
each print was mounted and cleaned, they were stacked in the custom-built crate that would be their home during the long trip
to Sweden.
Thirty hours later the 45" x 60" bus shelter graphics, all 45 of them, we loaded onto a FedEx truck for express deliver to
BSP of Sweden.
Mission accomplished!
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