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Sony Pictures' Angels & Demons Lured by Lenticular
THEATER POSTERS, LOBBY DISPLAYS, STORE P-O-P ALL IN STUNNING 3D
A blockbuster film franchise steeped in secrets and ancient intrigue comes to life in a dramatic poster and lobby
display promotion by Big3D.com the world leader in 3D lenticular printing.
Two different 3D posters were produced to promote the Ron Howard-directed film. Over 600 backlit 27"x40" 3D posters
and over 500 48"x72" animated 3D lobby displays were distributed to theaters across the country.
The large lobby display is a 3D image of a stone gargoyle, half angel, half demon, glaring menacingly against a dark
gloomy sky, seemingly reaching out to passersby. The theater poster is 3D and animated-as you move past the poster,
the image of the gargoyle changes from good to evil, highlighting the plot of the film.
Due to the very high interest in these posters, each one contained a unique serial number embedded into the image,
allowing the studio to identify the location of each one.
To further expand the reach of this unique promotion, a second printing of the large lobby display size was ordered by
Sony for installation in 50 Sony retail stores.
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