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Lenticular POP piece is more than jaw-dropping
SEX APPEAL IS THE NAME OF THE GAME FOR CHEEKY COSMETICS COMPANY
Edgy cosmetics brand Urban Decay teamed up with Big3D via their agency to produce a Lenticular POP campaign
to promote its new Pocket-Rocket Lip
Gloss product. One component of a multi-channel marketing campaign that spanned the television, magazine and web
spaces, Urban Decay came to Big3D to create over-sized lenticular Pocket-Rocket lip gloss POP displays. The flip
effect shows fully-dressed men transforming to underwear poses, bringing sex-appeal and dynamicism to an otherwise
staid product.
The 6" wide by 23" tall 2-flip effect lenticulars were part of an end-cap display placed in 200 Sephora stores
nation-wide. They were CNC router-cut into the shape of the lip gloss product packaging and were an eye-catching and
much talked-about element of an award-winning display unit.
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