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Legend of the Seeker tells tale in 3D Lenticular
DISNEY ABC TELEVISION FINDS BIG3D A ONE-STOP SOLUTION
Disney ABC Television came to Big3D when they needed one company who could handle all aspects of a fast-turn lithographic 3D
project with variable data, while simultaneously producing large-format 3D mall kiosks with kitting and fulfillment needs.
The project specs were as follows:
UV Offset Litho Cards:
- 1 million cards featuring three different art versions printed 4/4
- Variable Data on the back side -- unique alpha-numeric code
- Die cut and shrink wrapped
RGB Photo Posters:
- One-sheet posters on Super 3D lens -- amazing depth
RGB Photo Super-size Kiosk displays:
- 48"w x 72"h mall kiosk displays using a Big3D-exclusive rollable lens design
- Featured removable overlay for display repurposing
- Kitting and fulfillment for major-market distribution
Taking the project in stride, Big3D churned out one million Legend of the Seeker promotional cards, each bearing variable
data on the back in the form of a unique alpha-numeric code. Bearers of each card could the check their code on the show's
website so see if they were winners in an Apple iTunes give-away. Also produced were 20,000 3D postcards for a Legend of the
Seeker direct mail campaign.
Meanwhile, the large-format division of Big3D was busy creating one-sheet 3D posters plus two hundred 48" x 70" 3D mall
kiosk lenticular displays in a major-market indoor ad campaign. Each kiosk featured a removable transparent overlay promoting
local television affiliate information. The overlays were removed at the end of the mall campaign so the lenticulars could be
reused.
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