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Latest News
100 Foot Lenticular Mural in New York City

Sephora Big3D.com (All Things Lenticular, Inc.) has created the most amazing lenticular mural ever !! One hundred feet wide, ten feet tall, with ten frames of extremely complicated animation across the entire mural. Lenticular excellence !

Cosmetics giant Sephora commissioned the amazing lenticular mural Transforming Beauty as a temporary facade to the construction site at their newest store in New York City. They hired award winning artist David Ellis (#1 artist to watch in 2011 according to the Huffington Post) to create the large scale animated artwork.

Critical router work for doors, hinges,
locking hardware
Big3D.com created 25 lenticular panels measuring exactly 48 x 120 inches each. Ten foot tall panels were preferred to avoid a horizontal seam/splice at the typical eight foot height. Lots of very busy animation crossed over every panel, requiring absolute perfection in phasing the lenticular panels to all work together. Big3D.com fabricated custom cast-composite lenses at initial sizes of 50x128 inches to provide perfectly straight lens panels for this demanding project.
Sephora
Close up view where doors were created to
allow workers through the mural
Installers from AmGraph provided detailed measurements so Big3D.com could router cut for the workers' access door, hinges, door handles, and water sprinkler access. The photos show the perfect end result of this teamwork. The mural is currently installed and viewable at the newest Sephora store in New York's hottest new neighborhood, The Meat Packing District, at 9th Ave & 13th Street until the store opening on September 16th.

For more information, please call 559-233-3380.

Sample section
Sample section of lenticular mural showing animation effects.
Click here to see the full lenticular mural in motion!

September 2011
100 Foot Lenticular Mural in New York City


July 2011
Yes - QR Codes Work With Lenticular


January 2010
Legend of the Seeker tells tale in 3D Lenticular


January 2010
Big3D is even Bigger!


November 2009
Award-winning Lenticular from Big3D


July 2009
Field Museum's Ernst & Young 3D Theater Lobby


July 2009
Lenticular POP piece is more than jaw-dropping


July 2009
Olympus is ready for their closeup


May 2009
Sony Pictures' Angels & Demons Lured by Lenticular


March 2009
X-Men Origins: Wolverine 3D Poster


November 2008
Proof That 3D Lenticular Works for Direct Mail


July 2008
Lenticular Theater Lobby for Luxor


December 2007
First Speed Racer Movie Poster Goes 3D


October 2007
Big3D creates massive mural for Starlight Tattoo and House of Blues at Mandalay Bay in Las Vegas.


June 2007
Race Against Time: 30 Hours from Phone Call to Finish. Coke wins!


May 2007
Big3D Captures National ADDY® Award for Film Poster, Regional and Local ADDY's too.


July 2006
500,000 Postcards for SONY, Concept to delivery in ten days.


January 2006
Big3D.com shortens Lenticular lead times to 10days; 7-day and same day rush also available.